Disney, CEO of Bob Iger has referred to artificial intelligence (AI) as one of the most significant technologies the company has ever harnessed, highlighting its capacity to improve both content creation and customer experiences. Speaking at Disney’s annual shareholder meeting on Thursday, Iger stated that AI is already contributing to greater efficiency within the company while ensuring the protection of intellectual property, creators, and customers.

“AI may be the most powerful technology our company has ever seen, helping consumer’s access, experience, and enjoy our entertainment,” Iger said. “It is also making our company more efficient, and we’re just beginning to use it in this way.”

Despite AI’s growing role, Iger underscored the need for caution as the technology continues to evolve. “We are taking steps to ensure three things: that our IP is protected, that our creators are respected, and that our customers are valued,” he said.

Iger also spoke about Disney's long tradition of embracing technology, mentioning progress in animation and theme park attractions. He referred to Disney Imagineering's incorporation of animatronic BDX droids as one of the ways that technology can be used to advance storytelling.

While AI technology is set to play a greater role in Disney’s future, Iger affirmed that human creativity remains fundamental to the company’s success. “We believe in the power and importance of human creativity, and we know from over 100 years of experience that technology is a valuable tool for artists, whether they’re filmmakers or Imagineers,” he said.

At the shareholders' meeting, Disney also published its fiscal year 2024 financial results ended September 28, 2024. Disney reported 2.8 percent growth in overall revenue, from $88.9 billion in fiscal year 2023 to $91.4 billion in fiscal year 2024.