Azerion has announced a strategic relationship with Huawei, the world's largest technology business. This collaboration is the first step in the two businesses' ambitious collaboration in a variety of business sectors, including advertising, ad tech, and gaming.

 

As the initial focus of their partnership, Azerion and Huawei have prioritised bringing an engaging casual gaming experience to the 11.5 million monthly active users of HUAWEI Browser in Europe. Azerion, known for its extensive collection of free-to-play casual games, recognises the significance of the casual gaming vertical, which offers easily accessible entertainment with a low barrier to entry for users, as per Azerion.

 

Azerion's platform includes a wide assortment of casual games geared to various age groups, giving publishers the benefits of higher user engagement and product loyalty. This collaboration aims to give people with exciting and challenging entertainment so that they would spend more time in Huawei's environment by providing a varied assortment of casual games to the HUAWEI Browser.

 

This initial initiative aims to offer a gaming platform that is solely monetized by Azerion's premium demand. The platform will include the whole Azerion cross-platform gaming library, which is built to adapt to mobile user behavior, which is important to Huawei. Games are an effective retention tactic, boosting the amount of time people spend online and connecting with a brand like Huawei. As one of the foremost

 

In exchange, Huawei would provide Azerion access to cutting-edge technology with high performance and good local service, allowing Azerion to effortlessly broadcast games to consumers.